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      1. Nail Polish
        >
      2. longwear
        >
      3. pinks
        >
      4. The it-factor
      longwear

      the it-factor

      the it-factor

      Essie Gel Couture The It-Factor gel nail polish is a dark pink nail colour. Pack a serious fire power with this fascinating bright fuchsia nail varnish.

      find in store or salon
      • A GEL THAT CAN HANDLE IT ALL: meet gel couture by essie gel-like nail polish. a true gel breakthrough, this 2-step color and top coat system gives you a mani that lasts up to 15 days*; no UV lamp needed. reapply top coat on day 7.

        GEL-LIKE SHINE & FINISH: use gel couture by essie 2-step system to achieve a mani with glass-like shine and plump, gel-like volume. in a consumer study, 100% agreed that it provided gel-like shine and finish.

        EXCLUSIVE FORMULA: all gel couture shades are formulated with new patent-pending flex.e gel technology that bonds and moves with nails to resist chipping, our top coat is formulated with triple shine complex that maximizes light reflection and shine. vegan* no animal-derived ingredients.

        PATENTED BRUSH DESIGN FOR SMOOTH & PLUMP RESULTS: our patented swirl stem brush offers controlled application and even product distribution on nail for a smooth, plump result.

        EASY APPLICATION & REMOVAL: 1) apply 2 coats of gel couture by essie nail polish; no based coat needed, 2) apply 1 coat of gel couture by essie top coat nail polish; no UV lamp. EASY, GENTLE REMOVAL with acetone or non-acetone nail polish remover. no harsh scrapping or soaking.

        60 BOLD & SOPHISTICATED SHADES: gel couture by essie comes in an extensive range of trending and high performing shades.
      • a gel couture manicure in just 2 easy steps:
        1. apply 2 coats of gel couture long lasting nail polish.
        2. apply 1 coat of gel couture top coat nail polish for a glass-like shine or a velvety matte finish. no uv lamp needed.

        removes like regular polish. EASY, GENTLE REMOVAL with acetone or non-acetone nail polish remover. no harsh scraping or soaking.
      • full ingredient list:

        BUTUL ACETATE, ETHYL ACETATE, NITROCELLULOSE, ADIPIC ACID/NEOPENTYL GLYCOL/TRIMELLITIC ANHYDRIDE COPOLYMER, ACETYL TRIBUTYL CITRATE, ISOPROPYL ALCOHOL, STEARALKONIUM BENTONITE, STYRENE/ACRYLATES COPOLYMER, ACRYLATES COPOLYMER, SILICA, DIACETONE ALCOHOL, OCTOCRYLENE, N-BUTYL ALCOHOL, HEXANAL, SYNTHETIC FLUORPHLOGOPITE, LITHOTHAMNIUM CALCARUM EXTRACT/LITHOTHAMNION CALCAREUM EXTRACT, CALCIUM SODIUM BOROSILICATE, PHOSPHORIC ACID, DIMETHICONE, MANNITOL, COLOPHONIUM/ROSIN/COLOPHANE, TRIMETHYLSILOXYSILICATE, DIATOMACEOUS EARTH, BARIUM SULFATE, TIN OXIDE, ZINC SULFATE. MAY CONTAIN Cl 77891/TITANIUM DIOXIDE, Cl 77491, Cl 77492/IRON OXIDES, MICA, Cl 77266/BLACK 2, Cl 77742/MANGANESE VIOLET, Cl 19140/YELLOW 5 LAKE, Cl 15850/RED 6 LAKE, Cl 15880/RED 34 LAKE, Cl 77510/FERRIC AMMONIUM, FERROCYANIDE, Cl 12085/RED 36, Cl 73360/RED 30, Cl 15850/RED 7 LAKE

        *Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

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      • essie-gel-couture-step-by-step-routine-step1
        step 1

        prep

        prep cuticles, nail, and skin with ready. prep. go. advanced cuticle remover.

      • essie-gel-couture-step-by-step-routine-step2
        step 2

        paint

        apply 2 coats of color. no base coat needed.

      • essie-gel-couture-step-by-step-routine-step3
        step 3

        seal

        apply 1 coat of top coat for glass-like shine. no UV lamp needed.

      new

      nail care ready. prep. go. advanced cuticle remover shop
      top coat gel couture top coat shop

       

      " gel by essie is the luxe choice. everything from the bottle to the seamless application, to the extended wear is elevated. " - Rita Remark

      reviews

      Reviews

      Rating Snapshot

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      5 starsstars

      13
      13 reviews with 5 stars.

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      4 reviews with 4 stars.

      3 starsstars

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      2 starsstars

      0
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      1 starstars

      1
      1 review with 1 star.

      Overall Rating

      4.6
      17 out of 18 (94%) reviewers recommend this product

      Review this Product

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        Filter Reviews

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        1 to 8 of 18 Reviews
        1 – 8 of 18 Reviews
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        Most Relevant
        Jillie D
        Central Florida
        Review1
        Votes0
        Age35 to 44
        5 out of 5 stars.

        Nice at home nails!

        9 years ago
        First, I received step 1 & step 2 as a free sample from PINCHme.com. At first I was unsure of the shade, but after it dried it was great! I did 2 coats of color and 1 coat of the top coat. They stayed shiny (like gel nails) for the entire time I kept it on. It says "wear for up to 14 days" I didn't make it to 14 days because I helped my son with LEGO and no polish is safe from separating those blocks. However, I did make it 9 days with no chips or scratches. That's huge for someone who crafts, and uses her hands for everything. I can't wait to try more colors. This may be my new go to polish!

        Yes, I recommend this product.

        Originally posted on essie.com

        HonestTree
        Florida, United States
        Review1
        Votes0
        Age45 to 54
        5 out of 5 stars.

        Long-lasting, vibrant color that pops!

        9 years ago
        I received this lovely nail polish as a free sample from PINCHme.com. The vibrant pink color immediately enticed me to try it. The application brush made it especially easier to apply accurately. I applied two coats, but realized that it would have been fine with just one coat of polish, due to the colorful opaque depth of this polish. This polish is not only beautiful and trending, it has an above average staying power. Like most, I lead an active life. Yet this glisteing polish lasted well over 2 weeks without chipping. Wow! I want more!

        Yes, I recommend this product.

        Originally posted on essie.com

        bdrdunc
        Florida
        Review1
        Votes0
        Age55 to 64
        1 out of 5 stars.

        Chipped the first day

        7 years ago
        I applied this polish and the platinum finish top coat according to directions and it chipped on the first day I wore it. It continued to chip for three days until finally my nails looked so bad that I removed the polish. This is an expensive polish and it should not chip on the first day. Won't be buying this again.

        No, I do not recommend this product.

        Originally posted on essie.com

        Response from essie.com:
        7 years ago
        Consumer Care Center
        Hi bdrdunc! Thank you for reaching out and sharing your experience with us! We regret that you did not see the results you desired and we have informed our teams. We appreciate the feedback from our consumers as we are able to understand what they like and dislike and where we can improve. to help with the chipping and to make you manicure last longer, we suggest that after you cleanse and moisturize your hands, apply cuticle oil to your nails. This will guarantee at least 6 hours of absorption without the product being washed or wiped away. We hope you will continue to try our products and we thank you for sharing your personal experience with us!
        jeroen
        Review1
        Votes0
        Age45 to 54
        5 out of 5 stars.

        Beautiful pink color

        2 years ago
        [This review was collected as part of a promotion.] I bought this beautiful nail polish a few weeks ago. I notice the it factor every day now, it is a beautiful pink color. It stays in place well, I am very satisfied with it. For me this is the most beautiful pink color. It sits firmly, gives a nice shine and lasts a long time.

        Yes, I recommend this product.

        Originally posted on essie.com

        Sheshie
        Youngstown, Ohio
        Review1
        Votes0
        Age65 or over
        5 out of 5 stars.

        My favorite spring/summer color!

        6 years ago
        I have been buying this color since it came out. It is my fave, but it isn’t available many places. Please consider making more bright pinks and reds in the Essie Gel polish. They stay on better and the brush is the BEST! It would be great in every Essie polish!

        Yes, I recommend this product.

        Originally posted on essie.com

        kami211
        Portland, OR, United States
        Review1
        Votes0
        Age35 to 44
        4 out of 5 stars.

        It lasts!

        9 years ago
        I love how smooth this polish goes on, and how long it lasts. It doesn't last as long as when I get them professionally done, but it definitely lasts longer than other at-home polishes I've used. I love the colors offered. I'm a purple girl, myself!

        Yes, I recommend this product.

        Originally posted on essie.com

        Polish addiction
        Review1
        Votes0
        Age65 or over
        5 out of 5 stars.

        Best long wear polish

        a year ago
        I love Essie’s long wear polish. It lasts on my nails for a week and I could actually go longer without polishing my nails. I have my hands in water most days and it still lasts. It doesn’t ruin your nails like other long wear and dips.

        Yes, I recommend this product.

        Originally posted on essie.com

        dr75
        Danville, PA, United States
        Review1
        Votes0
        Age35 to 44
        4 out of 5 stars.

        Great long lasting polish

        9 years ago
        I have tried it a couple of times now. It really does last quite awhile longer than regular nail polish. I wash my hand or have them in water frequently which usually wears away at polish quickly, but this definitely lasted longer.

        Yes, I recommend this product.

        Originally posted on essie.com

        1 – 8 of 18 Reviews
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        Reviews

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        13 reviews with 5 stars.

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        4 reviews with 4 stars.

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        1 review with 1 star.

        Overall Rating

        4.6
        17 out of 18 (94%) reviewers recommend this product

        Review this Product

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          Filter Reviews

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          9 to 18 of 18 Reviews
          9 – 18 of 18 Reviews
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          Most Relevant
          Jennay
          Palm Beach, Florida
          Review1
          Votes0
          Age25 to 34
          5 out of 5 stars.

          Great product

          7 years ago
          [This review was collected as part of a promotion.] I was a little skeptical about this product, but after applying the first coat I was sold. The color is gorgeous and the formula is spot on! I am in love with my nails. Can’t wait to try more colors.

          Yes, I recommend this product.

          Originally posted on essie.com

          Foreverdolphin
          Missouri, United States
          Review1
          Votes0
          Age35 to 44
          4 out of 5 stars.

          Love the gel layer

          9 years ago
          I got both steps for free, was a little leary of the bright color, but once it dryer it was lighter. The gel layer later longer then I thought it would. Held up great to very frequent handwashong

          Yes, I recommend this product.

          Originally posted on essie.com

          beth122
          sylvania ga
          Review1
          Votes0
          Age35 to 44
          5 out of 5 stars.

          It actually stayed on!

          9 years ago
          I received it as a free sample from PINCHme.com! and didnt expect such good results, but I am HOOKED!! I love the way it stays on! My nails are thin and brittle, but this stuff stuck!!

          Yes, I recommend this product.

          Originally posted on essie.com

          Sana
          Karachi, Sindh, Pakistan
          Review1
          Votes0
          Age25 to 34
          5 out of 5 stars.

          Wow!

          9 years ago
          Really nice and ladting colours.. In love with the deepest red Bubbles Only and the gorgeous bright fuchsia pink.. The shine of the pish ladts very long and it also doesn't chip easily

          Yes, I recommend this product.

          Originally posted on essie.com

          JayLC
          Kansas City, MO, United States
          Review1
          Votes0
          Age35 to 44
          5 out of 5 stars.

          Long lasting!

          9 years ago
          I received this as a free sample from PINCHme.com! It exceeded my expectations by far, I LOVED it!! I was chip free for over a week! I also loved that it dried so quickly!

          Yes, I recommend this product.

          Originally posted on essie.com

          Mlaustin81
          Michigan, United States
          Review1
          Votes0
          Age35 to 44
          5 out of 5 stars.

          Essie's finest

          9 years ago
          I received this product free to review. It DEFINITELY last as long as getting shellac. And of course it's cheaper. I recommend this product to anyone who likes shellac.

          Yes, I recommend this product.

          Originally posted on essie.com

          sarahsoda29
          Illinois, United States
          Review1
          Votes0
          Age35 to 44
          5 out of 5 stars.

          Great formula!

          9 years ago
          This polish and topcoat sent was sent to me from pinchme.com to review, and I love it! It lasted MUCH longer than any other gel polish I own! I was delighted!!!

          Yes, I recommend this product.

          Originally posted on essie.com

          Believe
          Jim Thorpe, PA, United States
          Review1
          Votes0
          5 out of 5 stars.

          Very Fast Drying!

          9 years ago
          I like this new I would say medium pink polish from Essie from their new line Gel Couture called The It Factor. This nail polish states it would last up to 14 days. It also comes with its own topcoat in an opaque bottle and would of prefer for it to come in a clear bottle so than you can see how much is left in the bottle from your continued use, see your consistency and see what's in there. Besides that, the topcoat is very fast drying and very nice. I like it. Now the nail polish brush is wider than usual so it makes the polish go on easier. The formula is also thicker than other nail polishes but it goes on nicely and it dries quicker too. Couple of brush stokes is all you need to prevent any streaks and clumping. You get a nice sheen as well. Now for the wear on my nails I put on 2 coats and I have been super impressed. This polish started to have only minor chips after 7 days which is excellent for me as I usually start to have chips by my 5th day. I find it compares to a gel manicure but it is easy to remove since it's not really a gel product. All in all I really like it! I received this product as a free sample from PINCHme.com.

          Yes, I recommend this product.

          Originally posted on essie.com

          Margo
          Fort Wayne, IN, United States
          Review1
          Votes0
          Age45 to 54
          4 out of 5 stars.

          Smooth application and wonderful color that last!

          9 years ago
          I received this from Pinchme. I really like the color. It went on smooth and last forever!

          Yes, I recommend this product.

          Originally posted on essie.com

          Xmasbabe
          Roselle, IL, United States
          Review1
          Votes0
          Age35 to 44
          5 out of 5 stars.

          Super easy

          9 years ago
          Was super easy to apply and lasted about a week. Great color

          Yes, I recommend this product.

          Originally posted on essie.com

          9 – 18 of 18 Reviews
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